What does product design mean when products are no longer just physical goods?
That’s the difficult question facing designers today. When machines are both
connected and intelligent, they become a hybrid of products and services.
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Environmental psychologists are the design mavens of the scientific world. We’re the folks who concentrate our attention on how
sensory experiences, psychosocial factors such as needing a territory, and basic psychological drives like having control over our
physical environment, interact with personality and national culture to influence how attitudes and actions are affected by being in
one space or another. Several dozen of us, working around the world, are moving what scientists have learned about how humans experience
space from the dark corners of academia into the light of design practice, where it can make people’s lives better.
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